Lana Kerr, the CEO of Lumisque and creator of CO2Lift®, recently shared her vision for the future of women’s health at the LIFT + GLO event in Brooklyn. Held at the Pilote Pilates studio, the event demonstrated how oxygen-powered skincare can be integrated into a physical fitness routine. Kerr noted that oxygen is an “essential” component for skin regeneration and overall bodily repair.
CO2Lift® is a patented treatment designed to bring the benefits of carboxy therapy to a topical application. It works by utilizing the Bohr effect to encourage the body to deliver more oxygen to the skin, which helps with everything from hydration to elasticity. The product is frequently used by aestheticians and medical experts to promote cellular-level skin health.
During the Brooklyn event, guests applied the CO2Lift® treatment before beginning a personalized Pilates session. This allowed the physical movement of the workout to drive circulation, which in turn supported the skin’s ability to absorb and utilize oxygen. The experience was designed to show that wellness is not a series of isolated events, but a continuous investment in the body’s ability to renew itself.
The event also focused on the broader mission of HERgevity, an organization advocating for proactive women’s health. Nina Lato, SVP of Marketing and Retail for CO2Lift®, explained that HERgevity aims to move the conversation toward longevity and preventative care. This holistic perspective encourages women to view their health as an integrated system that requires consistent attention.
With the successful conclusion of the Brooklyn launch, the LIFT + GLO program is set to expand nationally. The upcoming activations will continue to pair scientific skincare with intentional movement and health education. These efforts are part of a larger strategy to empower women to prioritize their long-term vitality through informed and innovative practices.
Marketing CO2Lift® CO2Lift® by Lumisque Inc
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